Celebrations as easy as cake
Oct 31, 2022 12:59PM ● By Jan Weeks
Mother-daughter team Christie and Erin Gordon welcome everyone with ease and grace in the year-old Grand Junction business.
Both Gordons and Christie’s husband John worked in fields that were about as far from cake baking as one can get. Their interest in the cake business began when Erin went to college in Texas and her roommates insisted she come along on a 30-minute drive to a Nothing Bundt Cakes shop to stock up on goodies for study breaks. Erin wondered why they were driving so far to get cake.
But once she tasted the bundt cakes, she was hooked.
“I had never had a bundt cake, and it was so moist and delicious!” she said.
When John saw an opportunity to bring the cake franchise to Grand Junction, the women went all in.
“When people hear the word ‘franchise,’ they expect products shipped in, stale and weeks old,” said Christie. “We bake all our cakes fresh each day.”
The Gordons agree that the hardest part of opening the specialty bakery has been getting the brand recognized locally. Before the store opened, they would drive to Salt Lake City every Sunday to get Bundtlets—cupcake-sized bundts—which they brought back and handed out locally to showcase the product.
Christie explained that not only was the franchise helpful in getting their store going, but the company’s core values resonated with their family values.
Those entering Nothing Bundt Cakes are considered guests, not customers. The first thing the Gordons ask guests that walk in is: “What are you celebrating?”
The biggest sales day for the shop is Thanksgiving, followed by Christmas. For these traditional festivities, the Gordons ask that people order cakes 30 days in advance so they have time to get the supplies they need.
This isn’t to say the cakes are baked early. They’re all made the day people want to pick them up. If guests want to pick them up ahead of the big day, Erin said the cakes can be refrigerated for five to seven days.
“They should be brought to room temperature before serving, though,” she advised.
Nothing Bundt Cakes also has decorations for different occasions. Weddings, birthdays, graduations and even good report cards can be made special with cake, and the Gordons are glad to be part of such big events in families’ lives.
Cakes come in nine flavors. The signature cream cheese frosting is piped on in stripes to simulate flower petals.
Tissue paper bows and flowers top the cakes along with seasonal décor, like ugly Christmas sweaters and witches or pumpkins. Guests flip through a large book to see what’s available.
The Gordons employ a staff of 16, and Christie said that all of them have been working at Nothing Bundt Cakes since it opened one year ago.
Cakes come in four sizes: Bundtinis which are mini cakes sold by the dozen; Bundtlets, which are personal-size cakes; and one-layered and two-tiered cakes. The shop also has themed gift items, like tea towels, greeting cards, mugs, magnets and more.
To place your order, call 970-773-9400 or stop by the shop in Grand Junction.
